Static sites are primitive and not compelling but once personalization is done well, you will find visitors engaged by the content that has been tailored to them, resulting in purchases, engaged members and return visits.

Offline personalization is everywhere and used to increase revenue by focusing on customer service, personal advice and the approach that every customer is unique. This white paper answers the three main concerns:

• How do you use personalization?
• Does personalization matter?
• Won't visitors be suspicious?

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