For more than 160 years, top UK Financial Services brand Skipton Building Society (SBS) has kept customers at the heart of its mission. In this on demand webinar, you’ll hear from Skipton’s customer marketing team and learn how they were able to exceed ROI projections by 250% with the Adobe Campaign platform.

As Rebecca Allsop, Head of Customer Strategy and Planning at Skipton, summarises it, “Using our old manual processes and no Adobe Campaign, we would have needed 11 full-time employees (FTEs) to deliver the campaign volumes achieved with just two FTEs using Adobe Campaign.”

What you can expect to take away from watching this on demand webinar:

• Skipton Building Society’s implementation process with Adobe Campaign
• How automation dramatically influenced ROI
• ROI results due to Adobe Campaign optimization & operational changes
• Why Omnichannel personalization is crucial for the Financial Services sector, and how they are now working towards this with Adobe Campaign at the core

Offered Free by: Celerity Information Services
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